When a real estate agent quotes a fee, the conversation almost always collapses into a single number - the percentage. Two per cent. Two and a half. Occasionally less, occasionally more. The vendor hears the number, compares it mentally to what other agents have quoted, and makes a judgement about whether it feels acceptable. What they rarely do is

When a real estate agent quotes a fee, the conversation almost always collapses into a single number - the percentage. Two per cent. Two and a half. Occasionally less, occasionally more. The vendor hears the number, compares it mentally to what other agents have quoted, and makes a judgement about whether it feels acceptable. What they rarely do is

Most sellers believe their property will speak for itself. Most sellers are wrong - and the cost of that assumption shows up in the sale result.What presentation mistakes cost is real but diffuse. It shows up in the gap between the price a property could have achieved and the price it did.A useful resource for vendors working through preparation de

Preparation before a property sale sounds simple - clean up, fix a few things, and list. In practice, the process has a logic to it that most sellers miss.Without a clear sequence, sellers either do too little and leave money on the table, or spend time and money on the wrong things entirely.Done in the right order, preparation is manageable and th

Does clutter really matter when selling a property? The evidence from buyer behaviour says yes, consistently and measurably.The assumption that buyers will see potential rather than clutter is one of the most costly beliefs a seller can carry into a campaign.Less is not a design choice when selling. It is a buyer psychology principle.Sellers workin